Vivienda Latina
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Vivienda Latina · Las Pioneras

10 Latina Founders
Building the Future

Real women. Real businesses. From media moguls to tech builders — meet the Latina entrepreneurs rewriting the rules in the United States.

Why Latina Founders Matter Right Now

Latina women are among the fastest-growing segments of entrepreneurs in the United States — launching businesses at rates that outpace nearly every other demographic group. Yet access to funding, networks, and visibility remains deeply unequal. Highlighting these stories is not just inspiration — it is infrastructure for the next wave of founders.

#1Fastest-growing group of new business owners in the US
4.4M+Latina-owned businesses across the country
$700B+Economic output attributed to Latina entrepreneurs

10 Latina Entrepreneurs Changing the Game

Profile card for Sofía Vergara — actress and co-founder of Latin WE Media
Sofía Vergara
Co-Founder, Latin WE

The Colombian-American actress built one of Hollywood's most recognizable careers, then channeled that platform into Latin WE, a talent and production company amplifying Latin stories and voices in mainstream entertainment.

Colombia → United States
Profile card for Nina Vaca — CEO of Pinnacle Group Tech & Staffing
Nina Vaca
Chairman & CEO, Pinnacle Group

Born to Ecuadorian immigrants, Nina Vaca turned a $300 startup into one of America's largest workforce-solutions companies. Named one of the most powerful Latinas in business, she champions STEM inclusion and economic equity.

Ecuador → Texas, USA
Profile card for Nely Galán — media mogul and author Media & Empowerment
Nely Galán
TV Producer & Founder, The Adelante Movement

Cuba-born Nely Galán became the first Latina president of a US television network and later founded The Adelante Movement to train Latina women in financial self-sufficiency and entrepreneurship across the country.

Cuba → New York, USA
Profile card illustrating a Latina tech founder Technology
Claudia Mirza
Co-CEO, Akorbi

Colombian-born Claudia Mirza co-founded Akorbi, a leading global language solutions and technology company serving Fortune 500 clients. She proves that Latinas belong at the intersection of language, culture, and enterprise tech.

Colombia → Texas, USA
JA Consumer Goods
Jessica Alba
Co-Founder & Executive Chair, The Honest Company

Jessica Alba co-founded The Honest Company to deliver safe, sustainable consumer products. The company went public in 2021 and is a testament to building purpose-driven brands that resonate across cultures.

Mexican-American · Los Angeles, USA
CH Fashion
Carolina Herrera
Founder, House of Herrera

Venezuelan-born Carolina Herrera became one of the most celebrated fashion designers in the world. Her New York-based house has dressed First Ladies, royals, and celebrities — a global symbol of elegance with Latin roots.

Venezuela → New York, USA
CH Publishing
Christy Haubegger
Founder, Latina Magazine

A Mexican-American media visionary, Christy Haubegger founded Latina Magazine and pioneered editorial spaces that honored the bilingual, bicultural lives of US Latinas — later becoming a senior executive at major Hollywood studios.

Mexican-American · Texas, USA
SH Film & Production
Salma Hayek
Founder, Ventanarosa Productions

Mexican actress and producer Salma Hayek founded her own production company to ensure authentic Latin stories reached global audiences — producing award-winning projects and opening industry doors for future Latina filmmakers.

Mexico → Los Angeles, USA
MI Finance
Maria Contreras-Sweet
Former SBA Administrator & Founder, ProAmérica Bank

Mexican-born Maria Contreras-Sweet founded the first bank in the US specifically created to serve the Latino community. Later appointed to lead the Small Business Administration, she shaped federal policy supporting minority entrepreneurs.

Mexico → California, USA
IS Arts & Culture
Ingrid Silva
Principal Dancer & Founder, Estudio Ingrid Silva

Brazilian principal dancer with the Dance Theatre of Harlem, Ingrid Silva launched a business brand that merges representation in ballet with lifestyle products — proving that Latinas can build enterprises from artistic platforms.

Brazil → New York, USA

Industries at a Glance

🎬 Media & Entertainment
💻 Technology
👗 Fashion & Luxury
📰 Publishing
🏦 Finance & Banking
🌿 Consumer Goods
🎨 Arts & Culture
🎤 Empowerment & Coaching
🌐 Language & Staffing
🎥 Film Production

Stories in Motion

Short documentaries and interviews from Latina and Hispanic entrepreneurs, advocates, and community leaders across the US.

Meet Claudia Zanes, a Latina Businesswoman from Zanes Law
Meet Claudia Zanes, Latina Businesswoman
Latinas are more likely to open their own business than non-Hispanic women
Latinas More Likely to Start a Business
Personal Development and Marketing for Hispanic Entrepreneurs in NJ
Marketing for Hispanic Entrepreneurs NJ
La Piñata Bakery — Success Story of a Mexican American
La Piñata Bakery Success Story
Vivian Ku, Founder of Pine and Crane restaurant
Vivian Ku, Founder of Pine & Crane
Close the Gap: Gender Inequality and Labor
Close the Gap: Gender Inequality & Labor
Hispanic motivational speaker teaching success
How to Succeed Despite Circumstances
Geiser Conde, owner of El Elegante Barbershop
Geiser Conde — El Elegante Barbershop
Jennifer Lopez on the meaning of success — motivational interview
Jennifer Lopez: The Meaning of Success
Hispanic Success Stories — Gilbert Urbina
Hispanic Success Stories — Gilbert Urbina

Words That Move Mountains

I did not know there was a ceiling until I hit it — so I built my own room above it. Nely Galán, The Adelante Movement
Success is not just about making money. It's about making meaning — and making sure the doors stay open behind you. Nina Vaca, Pinnacle Group
Being a Latina in business means carrying two worlds at once. That is not a burden — it is a superpower. Maria Contreras-Sweet, ProAmérica Bank

Explore how Latina entrepreneurs are also investing back home → La Diáspora. And find tools to start your own journey at Recursos.

Inspirational section showing diverse Latina women in business settings

¿Eres Pionera?
Share Your Story

Are you a Latina entrepreneur building something extraordinary? Vivienda Latina wants to amplify your story and connect you with a community that celebrates your journey.

Submit Your Story

Preguntas frecuentes

¿Cuántos negocios tienen las latinas en Estados Unidos y cuál es su impacto económico?
Según los datos de la página, existen más de 4.4 millones de negocios propiedad de latinas en Estados Unidos, con una producción económica que supera los 700 mil millones de dólares. Las mujeres latinas son uno de los grupos de emprendedoras de más rápido crecimiento en el país, superando en ritmo de creación de negocios a casi cualquier otro grupo demográfico.
¿Quién fue la primera latina en presidir una cadena de televisión en Estados Unidos?
Nely Galán, nacida en Cuba, fue la primera latina en convertirse en presidenta de una cadena de televisión estadounidense. Más adelante fundó The Adelante Movement, una organización dedicada a capacitar a mujeres latinas en independencia financiera y emprendimiento a lo largo del país.
¿Cómo comenzó Nina Vaca su empresa Pinnacle Group?
Nina Vaca, hija de inmigrantes ecuatorianos, fundó Pinnacle Group con una inversión inicial de apenas 300 dólares. Con el tiempo la convirtió en una de las empresas de soluciones de fuerza laboral más grandes de Estados Unidos. Además, es reconocida como una de las latinas más influyentes en los negocios y promueve la inclusión en STEM y la equidad económica.
¿Qué es The Honest Company y quién la fundó?
The Honest Company es una empresa de productos de consumo seguros y sostenibles cofundada por Jessica Alba, quien es mexicoamericana y trabaja como cofundadora y presidenta ejecutiva. La compañía salió a bolsa en 2021 y es presentada como un ejemplo de marca con propósito que conecta con diversas culturas.
¿Cuál fue el logro histórico de Maria Contreras-Sweet en el sector financiero?
Maria Contreras-Sweet, nacida en México y radicada en California, fundó ProAmérica Bank, descrito como el primer banco en Estados Unidos creado específicamente para servir a la comunidad latina. Posteriormente fue nombrada administradora de la Agencia Federal de Pequeños Negocios (SBA), donde influyó en políticas federales de apoyo a emprendedores minoritarios.
¿Cómo puede una emprendedora latina compartir su historia en Vivienda Latina?
Vivienda Latina invita a las emprendedoras latinas que estén construyendo algo extraordinario a enviar su historia a través de la opción 'Submit Your Story' disponible en el sitio. El objetivo de la plataforma es amplificar esas historias y conectar a las fundadoras con una comunidad que celebra su trayectoria empresarial.

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